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SHAPE Founders


Jonathan Ruben

Jonathan Ruben


Jonathan Ruben CA, CPA (MI, NY, IL), CFP
Chief Financial Officer

Jonathan Ruben is one of the creators and founders of SHAPE Health and Wellness Centre. Our strong identity and success is due to Jonathan’s business acumen and experience in marketing and advertising, strategic planning and corporate finance. He is a tremendous asset and ensures every step of the way that the SHAPE team stays focused and dedicated to its personalized integrated approach. As well, Jonathan ensures that SHAPE remains unwavering in its mission to provide complete satisfaction to its most valuable asset: our clients.

A long-time passionate sports and fitness enthusiast, Jonathan is a Chartered Accountant, a Certified Public Accountant (NY, IL, MI) and a Certified Financial Planner. Jonathan obtained his Bachelor of Commerce at Concordia University prior to completing his graduate work at McGill University and York University. In addition to working with numerous successful businesses in consulting and planning roles, he has provided financial and tax advice to professional athletes and high profile personnel in the television and film industries.

Jonathan is a strong proponent of the wellness value matrix for individuals and businesses recognizing a significant return on their investments. He firmly believes in consistently exceeding expectations and is steadfast in his attitude towards developing revolutionary methods and treatments to enhance the lifestyles of all SHAPE clients.

Jonathan Ruben Professional Corporation Website



Dr. Sender Deutsch

Dr. Sender Deutsch


Dr. Sender Deutsch DC, DAc, CSCS, ART®, CGFI
Clinic Director
Chiropractor  - Acupuncture Practitioner
Active Release Techniques ® Soft Tissue Treatment Provider
Conditioning Specialist
Certified Golf Fitness Instructor

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Dr. Sender Deutsch is one of the creators and founders of SHAPE Health and Wellness Centre. SHAPE’S comprehensive and multidisciplinary concept was derived from his strong educational background and in-depth experience within the health and wellness industry. As a result of his experience treating numerous patients and clients, Dr. Deutsch came to the realization that a facility with this orientation did not exist. SHAPE’s goal is to provide a personalized service, guided by health care professionals, in an upscale friendly atmosphere.

SHAPE was developed to revolutionize your lifestyle. It is Toronto's first truly integrated boutique health and wellness centre offering a total mind and body approach to your health.

Dr. Sender Deutsch is a graduate of the Canadian Memorial Chiropractic College (CMCC), where he obtained his Doctor of Chiropractic and Diploma in Acupuncture. Dr. Deutsch has successfully completed Level Two of the Rehabilitation Sciences Fellowship program with the American Chiropractic Rehabilitation Board (ACRB).

Prior to attending CMCC, Dr. Deutsch studied Kinesiology and Sports Therapy at York University. Dr. Deutsch is also a Certified Active Release Techniques Provider (Master's, Upper Extremity, Lower Extremity, Spine and Nerve Entrapment), Certified Strength and Conditioning Specialist and Personal Trainer of the National Strength and Conditioning Association, Certified Golf Fitness Instructor of The Titleist Performance Institute (TPI) and Certified Sports Movement Specialist. He is also certified in Custom Orthotic Therapy and Bracing. Dr. Deutsch has also taken post graduate courses in Medical Acupuncture, Intramuscular Stimulation (IMS), Active Release Techniques ® Soft Tissue Treatment (ART®), Sports Medicine, Manual Medicine, Functional Training, and Golf Performance Training.

Dr. Deutsch completed his clinical internship at the Sherbourne Health Centre at St. Michael's Hospital. He actively participates in sports medicine and orthopedic rounds at Mount Sinai and North York General Hospital. He has also participated in spinal orthopedic rounds at Toronto Western Hospital and family practice rounds at St. Michael's Hospital.

He has a wealth of experience training and rehabilitating people of all ages. He has worked with amateur and professional athletes from the NHL, OHL, NCAA, national skiers, adventure racers and has worked with various media personalities, celebrity clients and CEO's. In addition, Sender has experience with everyday people including both weekend warriors to those who led previous sedentary lifestyles. Dr. Deutsch has been a faculty member at CMCC in the Department of Clinical Education since 2002.

Dr. Deutsch has been featured on City TV, CP24, Slice TV - Doctor In The House, Three Takes, and The Mom Show, CFRB Talk Radio and appeared in numerous articles within Toronto Life, Oxygen, Hello and Flare magazines, The Toronto Sun, The Globe and Mail, Metro News, Fitness Business Canada, Canadian Chiropractor, Chiropractic Economics, 2-Magazine, Wedding Bells, London Press, and CA magazine.

Dr. Deutsch's approach to treatment and training is totally revolutionary and unique. He has developed a two-step program called Integrated Therapy and Training (ITT) integrating state-of-the art Physical Therapy with High Performance Personal Training techniques. Each treatment is one-on-one and constantly monitored to ensure progress and success in a timely fashion.

Educating the patient is an essential component of any rehabilitation or fitness program. Therefore, each patient will be guided to effectively manage and prevent his or her condition from recurring in the future. An individualized program will be designed to rehabilitate your injury, expedite your recovery, achieve your goals and optimize your performance.

Dr. Deutsch is often featured on television programs and in magazine and newspaper articles dealing with health and fitness. To read articles or view video clips please check the MEDIA SECTION.

Testimonials

I suffered from severe bilateral plantar fasciitis for over one year. In constant pain, I was barely able to walk or stand, and was considering surgery. The results of the Graston technique and active release therapy performed by Dr. Katie Au at SHAPE were life-altering. The efficacy of her technique is remarkable. Combined with a program of rehabilitation, altered weekly, my mobility has been restored and pain is gone. SHAPE Toronto has my hearty recommendation.
A. Phillips
Sender,
Thank you and your team for the great session. I ran 16K this morning and felt great, in large part due to your help yesterday. Congratulations on your successful operation. You have a great team and a unique approach to integrated fitness and health.
Adam D.
I've never had a back treatment of such quality. I had the ankle sciatic sensation on the way home and a few times at dinner and a super mild sciatic feeling in my right calf on the way to work, but I feel way better! Thanks for taking such great care of me. I was holding my abs so much last night, my stomach was sore when I woke up this morning!
Catherine K.
I live in Los Angeles and while visiting family in Toronto, I complained of upper-back and shoulder pain which had been ongoing for months. My Dad suggested I see a chiropractor. Luckily, his search led to Shawn. who provided immediate relief. You can't undo months of issues in one visit and a few adjustments, but it was the springboard I needed to get on the right track. I have been pain free since. He even went out of his way to find a doctor in the LA area.
Erik B.
The weekly yoga session with Dagmara is the highlight of our week. She is cheerful, positive, attentive and energetic. The session provides our bodies with flexibility, gives us physical and mental strength, and facilitates peace of mind, so we can endure life until we see her again!
Esther & Ben Geva
I wanted to thank all of you for the amazing support I’ve received over the past few months since coming to SHAPE. I came with specific fitness goals and you exceeded my expectations on every level! I’ve never felt and looked better in my life, and of course. SHAPE is a wonderful environment and knowing you have massage therapists, chiropractors and nutritionists on hand helps make the experience complete.
Gillian S.
Through years of sports and competitive dance, I've had numerous chronic injuries. I visited physiotherapists, massage therapists and acupuncturists, but not until SHAPE did I see a remarkable difference. It's almost unbelievable how accurately they made the diagnosis and performed appropriate treatments.  I am thankful to be free of some of the pain I had for years. If there’s such thing as miracle workers, Shawn & Sender are it!. The fact that they follow up the next day with by phone or email speaks volumes!
Heather F.
Sender performed a miracle by alleviating chronic pain, lived with for several years. His ability to pinpoint the exact location of the muscles creating the pain and then use acupuncture and ART® treatments resulted in pain free living. What a joy! Now, it's only 32 hours after treatment so a few more days will tell the tale. Thank you,
Irene D.
I went to the gym and had a really GREAT work out yesterday. My back is a bit sore now but all is good, no problem, and you know what, this morning I feel like the 'HULK' because I can actually feel my muscles 'ripping and full of energy'. It feels MARVELOUS. Thanks Doc for a great treatment.
Respectfully
Jameson W.

A week before my first race, my knees suddenly told me enough was enough! I could barely walk in the morning. I contacted SHAPE, and Shawn came to my rescue introducing me to ART®! Without you and your outstanding ability to alleviate pain, I may not have made it through my warm up on race day!!! You were genuinely concerned about my injury and determined to do whatever possible to make sure I was able to compete - you are my new HERO!
Jess H.
I have always had fantastic workouts at SHAPE, but I must say, my workouts with Adam continually challenge me and the results have been beyond expectation, in a very short period of time. I believe it important to give positive feedback when warranted.
Jessica B.
Unlike most facilities, the whole you is treated by a complete team. My case is continually reviewed by Sender together with my MeDCAN physician, physiotherapist and kinesiologist. It is reassuring to know I am in the hands of such an involved team committed to providing excellence.
Joan M.
My support for SHAPE is due to the commitment of the great people. You have all become like family to me and I will shout from the roof tops how wonderful, not only the facility is, but how great you all are. I believe in the programs and how you work together for your clients.
Jodi C.
I have been training with Khanh for over 2 years and my strength, balance and flexibility have all improved. Khanh seems to know exactly how hard to push me so that I get the most out of every session and still have fun. He is a very thoughtful trainer.
Joe
Sender,
Every time I ski down the hill and feel how strong my legs are and how great I feel, I am grateful for the day I met you. I am skiing better than I have ever skied. I feel like an athelete!!
Judy D.
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