SHAPE Team - Integrated Therapy & Training Professionals help you feel better & perform at a higher level

Jonathan Ruben, B. Comm., CPA, CA, LPA, CFP
Chief Financial Officer

Jonathan Ruben is one of the creators and founders of SHAPE Health and Wellness Centre. Our strong identity and success is due to Jonathan’s business acumen and experience in marketing and advertising, strategic planning and corporate finance. He is a tremendous asset and ensures every step of the way that the SHAPE team stays focused and dedicated to its personalized integrated approach. As well, Jonathan ensures that SHAPE remains unwavering in its mission to provide complete satisfaction to its most valuable asset: our clients.

A long-time passionate sports and fitness enthusiast, Jonathan is a Chartered Professional Accountant, Chartered Accountant and a Certified Financial Planner. Jonathan obtained his Bachelor of Commerce at Concordia University prior to completing his graduate work at McGill University and York University. In addition to working with numerous successful businesses in consulting and planning roles, he has provided financial and tax advice to professional athletes and high profile personnel in the television and film industries.

Jonathan is a strong proponent of the wellness value matrix for individuals and businesses recognizing a significant return on their investments. He firmly believes in consistently exceeding expectations and is steadfast in his attitude towards developing revolutionary methods and treatments to enhance the lifestyles of all SHAPE clients.

Jonathan Ruben Professional Corporation Website

Dr. Sender Deutsch is one of the creators and founders of SHAPE Health and Wellness Centre. SHAPE’S comprehensive and multidisciplinary concept was derived from his strong educational background and in-depth experience within the health and wellness industry. As a result of his experience treating numerous patients and clients, Dr. Deutsch came to the realization that a facility with this orientation did not exist. SHAPE’s goal is to provide a personalized service, guided by health care professionals, in an upscale friendly atmosphere. 

SHAPE was developed to revolutionize your lifestyle. It is Toronto's first truly integrated boutique health and wellness centre offering a total mind and body approach to your health.

Dr. Sender Deutsch is a graduate of the Canadian Memorial Chiropractic College (CMCC), where he obtained his Doctor of Chiropractic and Diploma in Acupuncture. Dr. Deutsch has successfully completed Level Two of the Rehabilitation Sciences Fellowship program with the American Chiropractic Rehabilitation Board (ACRB). 

Prior to attending CMCC, Dr. Deutsch studied Kinesiology and Sports Therapy at York University. Dr. Deutsch is also a Certified Active Release Techniques Provider (Master's, Upper Extremity, Lower Extremity, Spine and Nerve Entrapment), Certified Strength and Conditioning Specialist and Personal Trainer of the National Strength and Conditioning Association, Certified Golf Fitness Instructor of The Titleist Performance Institute (TPI) and Certified Sports Movement Specialist. He is also certified in Synergy Performance Taping, Custom Orthotic Therapy and Bracing. Dr. Deutsch has also taken post graduate courses in Medical Acupuncture, Intramuscular Stimulation (IMS), Active Release Techniques ® Soft Tissue Treatment (ART®), Sports Medicine, Manual Medicine, Functional Training, Golf Performance Training, sports kinesio-taping and fascial abrasion techniques.

Dr. Deutsch completed his clinical internship at the Sherbourne Health Centre at St. Michael's Hospital. He actively participates in sports medicine and orthopedic rounds at Mount Sinai and North York General Hospital. He has also participated in spinal orthopedic rounds at Toronto Western Hospital and family practice rounds at St. Michael's Hospital. 

He has a wealth of experience training and rehabilitating people of all ages. He has worked with amateur and professional athletes from the NHL, OHL, NCAA, national skiers, adventure racers and has worked with various media personalities, celebrity clients and CEO's. In addition, Sender has experience with everyday people including both weekend warriors to those who led previous sedentary lifestyles. Dr. Deutsch has been a faculty member at CMCC in the Department of Clinical Education since 2002. 

Dr. Deutsch has been featured on City TV, CP24, Slice TV - Doctor In The House, Three Takes, and The Mom Show, CFRB Talk Radio and appeared in numerous articles within Toronto Life, Oxygen, Hello and Flare magazines, The Toronto Sun, The Globe and Mail, Metro News, Fitness Business Canada, Canadian Chiropractor, Chiropractic Economics, 2-Magazine, Wedding Bells, London Press, and CA magazine.

Dr. Deutsch's approach to treatment and training is totally revolutionary and unique. He has developed a two-step program called Integrated Therapy and Training (ITT) integrating state-of-the art Physical Therapy with High Performance Personal Training techniques. Each treatment is one-on-one and constantly monitored to ensure progress and success in a timely fashion. 

Educating the patient is an essential component of any rehabilitation or fitness program. Therefore, each patient will be guided to effectively manage and prevent his or her condition from recurring in the future. An individualized program will be designed to rehabilitate your injury, expedite your recovery, achieve your goals and optimize your performance.